I saw the movie, The Buisiness of Being Born last night.

I was blown away and so excited that I didn’t get much sleep last night. I’m excited because I think that this movie has a potential for changing birth in this country and others.

I didn’t sleep because I had all of these marketing thoughts swirling around in my mind on how they can get this movie out there.

I also have also discovered some significant ways that this movie can help you to boost your business!

Ready?

Ok, Ricki Lake’s production house makes it pretty easy to get this movie and show it to the public. Ama Mama Midwifery Services in Encinitas, CA decided to rent the movie and were allowed to rent it for an entire week. They can only fit 20 people in the room at a time but they are having multiple showings. I think they are planning on showing this to 700-800 people before the week is out.

This has been a TREMENDOUS boost to their business in terms of visibility!

So far, they have had over 100 people view it. Of that, about 50% of the people said that they didn’t even know that this place existed. About 75% said that they didn’t know that they offered all of the services that they do.

One of the ladies I spoke to last night was a La Leche League leader in the same town and didn’t know that they existed.

If you want some of the best advertising you can get, call the producers of this movie and rent it to show to not only the birthing community but to your expectant and postpartum mothers (and fathers). Ask local nurses and doctors to come. Ask the media to come. Barbara of Ama Mama did all of this. I met several nurses last night from one of our bigger hospitals.

If you rent it, rent it for more than 1 day. Barbara is getting so many more people coming because the people who see it are telling their friends. Here is the info to get a screening: http://thebusinessofbeingborn.com/docs/screeningGuidelines.pdf

The second way of boosting your business with this movie is to go to as many showings as you can. You will meet other birthing professionals, moms, dads, etc. I was sitting next to Carol Yeh-Garner last night and I saw her hand out cards to at least a half a dozen people about her hypnobirthing classes.

I really hope that you and all of your clients and potential clients see this movie. I really hope that they can get this topic on Oprah!

By the way, here is a list of screenings:

http://www.thebusinessofbeingborn.com/screenings/

Happy Birthing,

Sheri Menelli
author of Journey into Motherhood: Inspirational Stories of Natural Birth
Coach/Mentor for The Birthing Business Institute
760-431-2228
www.birthingbusiness.com